Guides · 1688 → Shopping
1688 Supplier Brand vs Google Shopping Brand
After 1688 → Shopify import, Vendor / supplier fields often hold a factory or agent name. Google Shopping’s brand attribute should be the brand your store sells under— unless that factory name truly is the consumer brand.
What shows up after 1688 import
Common patterns: empty brand, a random English handle, “eprolo”-style defaults, or the 1688 shop name. None of those help shoppers trust the offer—and Merchant Center may flag incorrect or missing brand.
Supplier name ≠ Shopping brand
| Field | Typical 1688 import | Better for Shopping |
|---|---|---|
| Supplier / factory | Who makes or lists on 1688 | Keep for ops—don’t auto-map to ads brand |
| Shopify Vendor | Often copied from supplier | May differ from feed brand |
Google brand |
Wrong if copied blindly | Brand the customer should recognize |
AdFeed asks you to confirm product brand once for the feed—so we don’t silently write a supplier default.
How to choose the brand value
- If you sell a real trademarked brand you own or are authorized for—use that.
- If you are private label—use your store / label brand consistently.
- If you are dropshipping unbranded goods—still pick one honest storefront brand; don’t invent GTINs to “complete” the row ((GTIN guide).
- Do not use the 1688 factory name unless shoppers would recognize it as the brand on the PDP.
Why this matters for Google-ready feeds
Brand sits next to title and identifiers. A factory string in brand + noisy title + missing GTIN is a classic 1688 import failure mode. Cleaning brand is often the highest-leverage first step before regenerating the Shopping feed.
Practical workflow
- Confirm brand in AdFeed (or your process)
- Generate / refresh the Google Shopping feed
- Validate with the Feed Checker
- If offers are already limited/disapproved, use the disapproval diagnostic